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Sales 101 – Don’t Forget the Basics
I’ve been buying rather than selling – that’s a switch. Over the last couple of weeks, I was the recipient of four SaaS technology demos.
Improving the success of your strategic business partnerships.
79% of strategic business partnerships fail. Sorry, I just made that up since no two online stats matched. How can you improve your company’s chances
Tell me about a time you made a mistake.
Jeez – how long do we have? I was asked this quintessential STAR interview question, and it got me thinking about all the sales, marketing,
The most often overlooked sales and marketing success factor
In 3 words or less, what’s the main reason for your marketing and sales success? For me, it’s attention to detail. Here’s why… I was
What’s the worst marketing feedback you’ve ever received (or given)?
I was catching up with a marketing consultant friend, discussing our favorite client experiences over the years. We started sharing funny anecdotes about how business
It’s Time for Your 2024 Year-End Marketing Review
No, that’s not a typo. You need to plan (and act) now to hit your 2024 marketing goals. If we had only implemented [insert marketing
My Sales Reps Stink
“My sales reps stink.” Here are 7 questions to answer before you fire everyone. I was speaking with a CEO who was critical of his
I Don’t Need Marketing
“I’ve got a sales team. I don’t need marketing.” Weird that this has come up several times in the last couple of weeks. Here are
Stop Talking to Yourself
Focus on what your audience wants to hear, not just what you want to say. 5 tips for improving the engagement of your marketing communications.
CMO vs. COO – Why Can’t We All Get Along?
So this COO and CMO were arguing in a bar… no joke. Actually, they were telling me about their evolution from adversaries to allies at
Beyond Clicks and Calls – Marketing’s Responsibility for Revenue and ROI
5 Second SummaryMarketing leads (and your marketing efforts) are worthless until those leads convert to happy clients and profitable revenue. Own your leads and control
Where will your marketing results be one year from today?
Long-term #marketing results don’t magically materialize. Start now – plan, execute, and stick with it. 5 Second Summary: Long-term marketing results don’t magically materialize. Start